Let’s face it: Google makes it easy to use their applications and services.
First, they’re free. Second, they’re available wherever you are through almost any internet-connected device. Third, well: we’re back to the free thing again.
But why are Google’s products and services free? How can they afford to maintain all of those servers and pay all of those thousands of employees by giving away their products? To be honest, Google doesn’t give away their products – or, at least, their most important product: … You!
Google’s entire business model is based on their users’ willingness to allow the online search company to watch their every online move. Google apps and services monitor how you use them, where you go online and more.
Google uses the information they glean to build a user profile, which is then used for various purposes, not the least of which is targeted advertising.
Even if you’re not logged into your Google account, they can still track your travels around the web via:
In addition to using the information they collect from you to sell advertising, the company has also been known to share the data they collect with government agencies.